Bader Al Lawati is Head of Brand and Communications at Liva Insurance, responsible for shaping the company’s brand, public relations, media engagement, and digital presence. With over two decades of experience across agencies, corporates, and the various sectors, Bader brings a strong blend of strategic vision and hands-on expertise in marketing and communications.

Prior to his roles in insurance, Bader worked at leading communications agencies including United Media Services and Burson Marsteller, where he managed campaigns for global brands such as Toyota, Pizza Hut, Audi, Nando’s, and Dunkin’ Donuts. He also developed communication strategies for major Omani institutions including the Ministry of Tourism, Khimji Ramdas, and the National Bank of Oman.

In his role as Head of Corporate Communications at Enhance Oman, Bader oversaw a diverse portfolio of consumer brands, including BAT, Kellogg’s, Weetabix, and Power Horse, deepening his experience in FMCG and corporate reputation management.

Bader’s career began with Audi Middle East after winning the ‘Audi Vorsprung Durch Technik’ marketing competition in the UAE. His academic background includes a Bachelor of Commerce in Marketing from the University of Wollongong in Australia and a postgraduate qualification in Digital Transformation from Columbia University, where he graduated with a 98.67% score. He is currently pursuing the Chartered Insurance Institute (CII) certification.

Bader was recently recognized as the Signature 100 “Brand and Communications Professional of the Year” in 2023, as well as “Marketing Person of the Year” in 2024 by AIWA Magazine